The Challenge

When your data platform provider deprecates their service months before your game launch, you have a problem. Our client—an acclaimed AAA studio—suddenly had no way to capture player telemetry, monitor game health, or generate business intelligence.

Without a functioning data platform:

• No visibility into player behavior or engagement
• No monitoring of game client and server health
• No observability into live operations
• No data-driven decision making post-launch

For a AAA release with significant marketing investment, this was untenable. They needed a complete replacement platform delivered before launch.

Our Approach

Streaming Architecture

We built a real-time data pipeline using AWS Kinesis for streaming ingestion and Firehose for reliable data delivery. This architecture ensures game events flow continuously from client and server into storage and analytics systems without batching delays.

Serverless Processing

AWS Lambda functions handle data transformation and processing, providing automatic scaling without infrastructure management overhead. This was crucial for handling the variable load patterns typical of game launches—quiet during off-hours, massive during events and promotions.

Security-First Design

We integrated AWS WAF to protect all data ingestion endpoints. With the platform receiving traffic from millions of game clients, security couldn’t be an afterthought.

Data Integration

AWS Glue provides the ETL backbone, enabling data integration across sources and feeding downstream analytics and business intelligence tools.

The Results

We delivered a complete data platform replacement on a fixed-bid basis, becoming one of our team’s favorite projects due to the quality of collaboration.

• Critical business capability restored before launch
• Real-time telemetry from game clients and servers
• Game health monitoring and observability established
• Data-driven insights across business functions
• Seamless handoff to the studio’s operations team